AI Won’t Change Companies Without Great UX

Even brilliant algorithms need thoughtful design.

Business process redesign and better training are important, but better use cases – those real-world tasks and interactions that determine everyday business outcomes – offer the biggest payoffs. Privileging smarter algorithms over thoughtful use cases is the most pernicious mistake I see in current enterprise AI initiatives. Something’s wrong when optimizing process technologies take precedence over how work actually gets done.

Source: AI Won’t Change Companies Without Great UX – HBR