How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process – Adweek

Agencies are preparing for algorithms to take over parts of the process, but can they replace humans?

I had hoped to read more innovative explorations of how AI could be used as part of the creative process. Instead most of the article is about optimizing media buys and making tweaks to existing creative… supporting an existing AdTech model which is in need of reinvention.

Source: How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process – Adweek